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About us and our values

About Absa Life Botswana

We are a life insurance company, committed to offering unique life insurance solutions that are reflective of the needs of the Botswana population. We commenced our operations in 2011 after receiving our license from the Non-bank Financial Institutions Regulatory Authority (NBFIRA).

We are driven by our purpose and guided by our aspirations. We live by our values.

Absa Life is part of Absa Group Limited. Listed on the JSE, the Group is one of Africa's largest diversified financial services groups with around 38000 employees and a presence in 12 African countries.

We are part of a truly African brand, inspired by the people we serve and determined to always be brave, passionate and ready so that we can make our continent proud.

Our Purpose

Our purpose is to bring your possibility to life. Possibility is abundant. Possibility is generous. Possibility connects those with the passion to create a shared future.

Our story is one of people coming together to reflect on what matters most and giving voice to their hopes and aspirations.

Our journey is one of becoming customer obsessed, acknowledging the strength of our people and delivering results sustainably, with an African heartbeat.